“Moving beyond traditional methods of identifying and overcoming negative attitudes towards vaccinations (ACTION team)” is led by Angelos Kassianos, of the Cyprus University of Technology and University College London and funded for 3 years (2019-2022). The ACTION project is consisting of early career researchers in the field of psychology (Angelos Kassianos), quantitative data analysis (Javier Alvarez Galvez), systematic reviewing (Antonio Rojas-Garcia), paediatrics/public heallth (Dr Ourania Kolokotroni) and health communication (Ilaria Montagni) as well as a stakeholder representative from WHO Europe to tackle the spread of anti-vaccination messages both in physical interactions (for example within networks like parents’ unions) and in the web (for example in social media and web forums). The team is hosted at SCAS (Uppsala), IIAS (Jerusalem), MAK’IT (Montpellier) and Scienza Nuoa (Turin).